A means of catering to the doityourselfers homebuying needs

Real Estate Investing Success

Exposing The True Secrets Of Real Estate Investing

Get Instant Access

Over recent years, much of the U.S. has experienced a record low inventory of homes for sale. As a result, consumers are programmed to believe that finding a good home for sale is a tough task and that when a good home comes on the market it won't last long.

For that reason, more and more prospects have taken home searches into their own hands in the following ways:

1 They actively search out listings online.

1 They aggressively shop the swelled ranks of homes for sale by owner, which are also known as FSBOs.

1 They spend their weekends doing home shopping "leg work."

1 They attend open houses in droves.

When do-it-yourself home shoppers drop into your open house, you're safe to bet on two things:

1 They're serious about finding a home for sale. 1 They aren't represented by agents.

In other words, they're great buyer prospects.

How many open houses should I host?

Real estate agents always seek a magic formula that defines how many open houses to host and when to host them. I hate to disappoint you, but I haven't found a pat answer. However, here are a few good guidelines to follow:

¡^ If you're a new agent trying to build a clientele and get your business off the ground, host open houses weekly, or at least regularly and frequently. Volunteer to hold open houses for the listings of other agents in your company.

¡^ If you're an established agent working to increase your business and win market share (see Chapter 14 for more on the topic of market share), add up how many open houses you've hosted over recent months and aim to increase that figure at least proportionately to the amount you're working to increase your business.

¡^ If open houses are fundamental to your lead-generation strategy, you should hold an event at least several times each month.

Was this article helpful?

0 0
Real Estate Planning And Prosperity

Real Estate Planning And Prosperity

Entrepreneurs go against the flow. You've a business idea. Lots of individuals have business themes. The difference is that you, the entrepreneur, take action. Realty investors are the same.

Get My Free Ebook

Post a comment