Sales objections are part of selling. For most people in sales, objections present an immovable object in the road to your success. Real estate agents often freeze when presented with a sales objection. They don't know what to do or say in the face of this perceived danger.
Let me share with you a radical concept: Sales objections are actually good. Now that I've blown your circuits, let me explain. You won't sell anything significant without sales objections. Sales objections indicate an elevated level of interest, desire, or motivation to buy what you're offering. Objections are merely a request for more information.
The prospect is saying, "I need more information. If I like the information you give me, I will do business with you." What could be better than that?
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