Enthusiasm

Enthusiasm sells in spades. People want to work with those who are enthusiastic about their home and the market. If the market is tough, you have to be frank; you can't just hide market realities. But you can still be enthusiastic and show that you're excited about the opportunity to "beat the odds" of the marketplace.

Your listing presentation will be more interesting if you're enthusiastic about your career, your business, their home, and the sellers as people. Follow the old sales adage: "Enthusiasm is to selling as yeast is to bread. It makes the dough rise!"

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