Prospecting for Listings Versus Buyers

The purpose of prospecting is to develop prospective clients for your business. The real estate prospecting process involves the following two-steps:

1. Identifying and creating leads by establishing contacts with people who have interest in what you're offering and who have the ability to become clients of your business.

2. Securing face-to-face appointments for predetermined times in the future.

Real estate agents seek two categories of clients: sellers, who become listing clients, and buyers, who become real estate purchasers. The following sections provide tips for how to prospect for clients in each group.

What You Need to Know About Real Estate

What You Need to Know About Real Estate

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